Our mission… …to restore, rebuild, maintain and preserve the safety, beauty, joy and access of our beaches and bluffs for the benefit of everyone. Vision We believe that the only way to create a successful, long term, winning outcome for our beaches and bluffs is to have a clear vision of what that means and work towards it. We must have great clarity as to our goals in order to reach them. It is our intention to create a beach and bluff environment in Solana Beach, that assures safety, expanded beaches and beach access, protection for the sand on the beaches and protection for the bluffs and the people who use the beaches. We believe this will result in a healthy, growing and successful community and local economy. We envision wide and expansive safe beaches with some of the best surfing and skin diving in the county, which will make Solana Beach a true gem of San Diego County beaches. We choose creation over condemnation! The Long Term Plan Build a system of sand retention structures protecting all of Solana Beach with Public Funding Build a uniform, aesthetically pleasing, natural looking seawall system for all of the bluffs of Solana Beach with Private Funding Ask the City to proactively set a standard for aesthetically pleasing and safe uniform seawalls Support sand replenishment and the restoration of sand rights and the natural sources Actively fight against the destructive and ill-conceived planned bluff retreat agenda of the Coastal Commission Lobby our City Government and our State Legislators to fund our plan and put a stop to planned bluff retreat and the Coastal Commission's illegal abuse of our constitutional property rights Benefits of the Long Term Plan 1. An Artificial Sand Retention System: Minimize the negative impact of ocean waves on the bluffs Reduce the littoral cell action and periodic storm impacts that continually remove sand from our beaches Increase the range, size and quality of waves for surfing Create a coral reef like environment for fish and skin diving Eliminate the risk to properties on the bluff top Ensure the healthy growth of our community and local economy Permanent re-creation of our beautiful beaches 2. Uniform Seawalls: Reduce the negative impact of ocean waves on the bluffs and dramatically reduce bluff failures Increase the safety for beach goers and increase safe beach access Immediate long term protection for bluff properties Long term protection of property values in contiguous neighborhoods Protect the beauty of all of the bluffs Protect the city infrastructure existing near the bluffs Ensure the healthy growth of our community and local economy Permanent re-creation of our beautiful beaches Short Term Plan Dispel the 4 Myths We encourage the City Council to resist the 9 Draconian recommendations of the Coastal Commission We ask the city to set a uniform seawall specification for all of Solana Beach We urge the City to expand seawall permit approval to all bluff property in Solana Beach, not just emergency cases for structures We feel the City should reduce fees for seawalls and construction beach access We intend to join forces with the City to fight planned bluff retreat We will continue to educate our community regarding the threat of planned retreat and promote our vision of creation versus condemnation…